The documentary isn’t only about one man’s humility and passion to do that which he loved and provide a decent living for his family. It’s also a story about dedication and commitment; Sugar worked tirelessly on the Rodriguez website and to connect the singer with South Africa. He and Brian Currin did so much for South African music at the time, setting up the SA Rock Digest that took advantage of the internet in the “early days.” Journalist Craig Bartholomew Strydom, who was doing his own searching too, also added his persistence and tenacity to the story. All essential elements of this feel-good and inspiring story. Topping it off, is the Swedish director himself, who worked for many years on the project, and didn’t even have the funds to finish it so did the music and graphics himself. He just kept going, believing and continuing when he could. For that, this is a story the world deserves to see over and over. With or without an Oscar win.