Stephen “Sugar” Segerman from Mabu Vinyl on the Mark Bayly show finding Rodriguez. Sugarman started off as a jeweller in Johannesburg then moved to opening Mabu Vinyl store in Cape Town.
Sugarman seeks to find Rodriguez, who is alive and never knew he was lost. They speek of the DVD of Rodriguez and his life pieces which many try to put together. Searching for Sugar Man is a documentary made in South Africa that reinvents the genre with a real-life mystery about Sixto Rodriguez.