Hi everybody! My name is Chocko and I tonight I am reporting from the red carpet event for the New York Premiere of SEARCHING FOR SUGAR MAN. In a nutshell, the movie is about a Mexican-American folk singer from the 70’s named Rodriguez (pictured above) who was adored by critics, but was a flop commercially. He eventually disappeared into obscurity, unknowingly becoming a HUGE star in South Africa where his antiestablishment songs struck a chord with the masses. Decades later, his story is finally being told. I was able to speak briefly with the director of the film, Malik Bendjelloul.