Bendjelloul — whose previous credits include a number of music documentaries for Swedish TV, but who had never directed a feature film before – wasn’t the first to unravel the Rodriguez mystery. But with Searching For Sugar Man (the film’s title comes from one of Rodriguez’s signature songs), he’s helping to bring the Rodriguez legend to the world at large. The singer, now 70, already emerged from the shadows to play for hordes of ravenous South African fans, as well as making himself available for a drama-drenched “big reveal” after the film’s Sundance screening. And after Searching For Sugar Man’s July 27 New York/L.A. opening, (not to mention the release of the soundtrack album drawing tracks from both of Rordriguez’s records) this stranger-than-fiction true-life tale will make the mysterious balladeer a hero to a whole new audience.