
Whilst traveling in South Africa, Director Malik Bendjelloul was caught off guard when he heard singer-songwriter Sixto Rodriguez’s story – the story that would become the basis for the music documentary SEARCHING FOR SUGAR MAN. Rumored to have committed suicide on stage after a show in the 1970’s, Rodriguez had become somewhat of a legend and a mouthpiece for the people of South Africa. Completely unbeknownst to Rodriguez – who was living in the States after his first two records failed to generate any money for the record company – there was a parallel life half a world away that was chock full of the acclaim he should have received in his homeland.
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