This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.
“Why doesn’t my website show up in Google or other search engines?“
As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.
What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.
For example, I would like to have music people (musicians, studios, labels, shops) who live in Cape Town, and who are looking for help with online marketing, find me.
Search “online music marketing cape town” on Google and see the results.
And then search on Bing, another popular search engine.
And try searching for “marketing south african music on the web”
So who are you talking to about your online marketing?