How Social Dynamics Made You Successful | Bloomberg

How Social Dynamics Made You Successful | Bloomberg
How Social Dynamics Made You Successful | Bloomberg

“Searching for Sugar Man” is a stunning documentary about an unsuccessful Detroit singer- songwriter named Sixto Rodriguez, who released two long- forgotten albums in the early 1970s. Almost no one bought his albums, and his label dropped him. Rodriguez stopped making records and worked as a demolition man.

What Rodriguez didn’t know, while working in demolition, was that he had become a spectacular success in South Africa — a giant, a legend, comparable to the Beatles and the Rolling Stones. Describing him as “the soundtrack to our lives,” South Africans bought hundreds of thousands of copies of his albums, starting in the 1970’s. “Searching for Sugar Man” is about the contrast between the failed career of Detroit’s obscure demolition man and the renown of South Africa’s mysterious rock icon.

via How Social Dynamics Made You Successful – Bloomberg.

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