From 2012 Sundance Film Festival Announces Awards

The World Cinema Audience Award: Documentary was presented by Edward James Olmos to:
SEARCHING FOR SUGAR MAN / Sweden, United Kingdom (Director: Malik Bendjelloul) — Rodriguez was the greatest ‘70s US rock icon who never was. Hailed as the greatest recording artist of his generation he disappeared into oblivion – rising again from the ashes in a completely different context many miles away.

A World Cinema Documentary Special Jury Prize for its Celebration of the Artistic Spirit was presented by Richard Pena to:
SEARCHING FOR SUGAR MAN / Sweden, United Kingdom (Director: Malik Bendjelloul) — Rodriguez was the greatest ‘70s US rock icon who never was. Hailed as the greatest recording artist of his generation he disappeared into oblivion – rising again from the ashes in a completely different context many miles away.