South African music is entering an exciting era of opportunity and progress as new markets open up for homegrown sounds. This was one of the key messages emerging from the 2013 Music Exchange Conference, which saw industry moguls and musicians congregating at the iconic Cape Town City Hall to talk about the serious business of music.
For three days, from 21 to 23 March 2013, the City Hall was abuzz with the sound of music – with a full programme of workshops and panel discussions on making it, marketing it, getting it heard on various platforms and ensuring that it moves with the times.
This independent music conference, now in its third year, attracted hundreds of experts and delegates from across the music spectrum – from composers and publishers to record company executives and media – to share knowledge and ideas, network, perform live showcases and identify opportunities to boost South African music locally, regionally and abroad.
Among the high-profile music creators spotted at the conference were Vicky Sampson, Mynie Grové, Sipho “Hotstix” Mabuse, RJ Benjamin, Chad Saaiman, Jimmy Nevis, Mark Haze, Dub Masta China and Arno Carstens, as well as industry heavyweights such as Universal Music A&R consultant Benjy Mudie, Cape Town Jazz festival founder Rashid Lombard and Rolling Stone SA editor-in-chief Miles Keylock.
The international speakers on the programme included acclaimed house music producer and remixer Charles Webster (UK), music promoter Doug Davenport (USA) and Africori CEO Yoel Kenan (France).
One of the conference’s undisputed highlights was the keynote address by Trevor Jones, moderated by Universal Records managing director Randall Abrahams. Now based in the UK, Jones was born in District Six and is considered one of the top five film score composers in the world, with several Golden Globe and BAFTA nominations as well two ASCAP Awards in the bag.
Jones has made an indelible mark on the global entertainment industry, scoring international blockbusters such as Notting Hill, The Last of the Mohicans, Mississippi Burning and The Mighty and working with the likes of U2, Sting, David Bowie, Sinead O’Connor, Britney Spears, Elvis Costello and Charlotte Church.
Jones became overcome with emotion after being given a standing ovation by delegates, who warmly welcomed him back home.
During his inspirational talk, he spoke about the importance of music education and his desire to give something back to South African music industry: “Key to South Africa’s success is hard work and building a positive perception of our country and us a nation,” he said.
Award-winning local singer, songwriter and guitarist Arno Carstens, who spoke at the conference about the song that made him famous, said it was an honour to be part of Music Exchange and it was encouraging and inspiring to see so many enthusiastic people attend and share their experiences and knowledge.
Joining Carstens on the stellar line-up of artists speaking about the song that made them famous, Vicky Sampson acknowledged songwriter Alan Lazar (formerly of Mango Groove, and now a successful composer based in Los Angeles), who wrote African Dream. “I am grateful that Alan gave me the song and did not pass me up for Mango Groove’s Claire Johnston,” Sampson quipped. She spent every minute of the conference absorbing and learning, as well as reconnecting with her mentor Benjy Mudie and her old friend RJ Benjamin.
Versatile singer, composer and teacher Benjamin, who has been invited to be a vocal coach for the upcoming season of Idols and will be composing SABC2’s new signature tune, continuously urged delegates to make use of social media platforms to reach new audiences. Benjamin stood out as one of the speakers to whom delegates were drawn and his presentations proved to be extremely popular.
After the weekend’s proceedings wrapped up, local music legend Hotstix tweeted: “What a conference; what great speakers and delegates – wow!”
Added a delighted Music Exchange founder and board member, Martin Myers: “We have been completely overwhelmed by the positive feedback we’ve received, and the animated conversations on social media platforms about the success of Music Exchange.
“Recording and performing artists, as well as composers and other industry players, have complimented the conference for being relevant, engaging and thought-provoking. There was a strong focus on the business side of music, which elevated this event above a mere talk shop: they left with useful, practical information that will undoubtedly be of immense value in their various professional ventures.”
Visit www.musicexchange.co.za to find out more about next year’s Music Exchange conference, or follow @musicexchange on Twitter.
Issued by JT Communication Solutions on Behalf of Music Exchange – www.musicexchange.co.za
Running a successful business without being controlled by phones … The Production Person does it and so does Brian Currin Music / Brian, My Web Guy.
Over the past few years I have come to view my cell phone as a burden. It rings and beeps constantly, so I decided that when I was with clients to switch it of and when I needed to put my head down and focus to switch it off. It has now developed into a device that I use when and if it is convenient for me. It no longer irritates me, it no longer interrupts me, it no longer creates anxiety – IT IS NO LONGER A BURDEN.
I am always contactable all the time via email and can access my account from any computer worldwide which I now do. When I’m at suppliers I quickly check mail and access priorities. And just to be clear it has not effected my earnings in any way – on the contrary my earnings have quadrupled over the past year.
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Music Exchange 2013 – getting down to the business of making music
Music Exchange, the two day independent conference that gets everyone in the music industry talking, is set to take place from 21-22 March 2013.
Started in 2009, the Music Exchange conference is the brainchild of industry professionals Martin Myers, a long standing music publicist through Sony Music and co-owner of Triple M Entertainment, Peter Lacey, Managing Director of Musketeer Records and SAMA Lifetime Achievement Award winner Sipho “Hotstix” Mabuse.
As a much-anticipated highlight on the Cape Town music calendar, Music Exchange brings the industry together to discuss, debate, collaborate and get down to the business of making music. Every year it offers artists, industry professionals and like-minded individuals the chance to network, exchange ideas and catch up on the latest industry trends.
Over the years Music Exchange has been able to boast a number of success stories. Collaboration between Evolver One with a Manager at the 2010 Music Exchange conference was key to the group successfully recording their third album which yielded four radio hits. For 7th Son the introduction to Stuart Rubin, former BMG Marketing Director, at the 2009 conference led them to re-record the Australian hit “The Boys Light Up”, which
went on to became their first hit.
The Music Exchange 2013 conference will present a full program of panel discussions and keynote addresses from various industry perspectives. Included in the lineup, amongst other topics, will be the profitable use of the growing number of mediums available to artists and the art of “getting your music out there”. Seasoned South African artists, producers and songwriters will head up a panel discussing “the song that made them famous”, while SA artists and composers who live abroad will talk about their careers on the international stage.
“I believe that this conference has contributed in significant ways to all of us – speakers and delegates alike – who had the privilege of attending. It left me with one of those strange feelings that I wished the entire industry was there.”
I look forward to next year’s conference with great anticipation,” said Nick Motsatse the CEO of SAMRO following last year’s conference. Since SAMRO attended the 2011 Music Exchange Conference, they have come on board to support the upcoming conference in 2013, and we would like to acknowledge them for it.
Yoel Kenan, the CEO of Africori described it as the best music conference, by far, that he has attended in Africa.
If you are serious about music, be sure to diarise the dates for the Music Exchange 2013, you can’t afford to miss it.
For media related queries, interviews, photos and media accreditation to attend the conference, please contact Martin Myers – Tel: 083 448 4475 or e-mail: email@example.com
For more information on Music Exchange 2013, and booking details please contact firstname.lastname@example.org
Twitter is like those newspaper headlines that you see on lampposts. Just a quick bit of news to encourage you to investigate more. Minute-by-minute information of what is happening right now.
Facebook is like a newspaper that you buy and scan through, picking out the interesting bits and throwing the rest away. Day-by-day information of what is happening in your world.
A Blog is like a magazine, that you read more thoroughly, and perhaps even keep for future reference.
A Website is like a coffee table book with lots of detailed information on a subject you are really interested in.
And all of this is so we can stand around our Virtual Braai and discuss topics that are close to our hearts.
Brian Currin is known to many of his friends and clients as “My Web Guy” and to a number of people all over the world as “a guy who knows a bit about music“.
A few of his recent and current projects include:
- Sixto “Sugar Man” Rodriguez
- Sipho “Hotstix” Mabuse
- Triple M Entertainment
- All Jazz Radio
- The Yoga Factor
- The Production Person
- Cold Fiction
- Lyzyrd Kyngs
- Fashion Cape Town
- Fresh Music
- Rhythm Records
- Sharky Holiday Home
- Blk Sonshine
- RockFest Radio
- Red Cello
- Neo Muyanga
- Moonshine Productions
- Ernestine Deane
- Mabu Vinyl
- Symphonic Rocks
WordPress.com is the perfect website solution for people who want to:
- promote their music
- connect with their fans
- do their own updates
- showcase their videos
- showcase their photos
- showcase their music
- save money
Some Questions People Ask
Q. What are the benefits of WordPress.com?
A. There are many benefits, here are some of the main ones:
- Free web hosting
- Free web themes
- Free Content Management System
- Ability to include own header and background on most themes
- YouTube, Soundcloud, Google Maps, etc can be embedded
- Contact Form – helps reduce spam
- Social Media feeds can be embedded
- Blog can update Social Media platforms automatically
- Analytical Information
- Premium themes and upgrades available at reasonable prices
Q. Aren’t websites expensive?
A. They don’t have to be. Depending on your requirements, you really don’t need to break the bank. A WordPress.com website can be set up without incurring costs for web hosting, graphic design and web development. Read more.
Q. What is the difference between WordPress.com and WordPress.org?
A. Basically a WordPress.com website is ideal for people who want to get on with focussing on running their business.
WordPress.org is great if you are happy to pay for web hosting and pay a web developer for their time. Read more.
The greatest benefit of a lifestyle business is freedom. But usually we find that freedom does not just appear out of nowhere; it requires a shift in mindset and the corresponding action. – Chris Guillebeau
Blogging is a way of life and a very important way to build an online reputation.
And being the central portal for people to find information about the thing that you are passionate about is great.
Re-blogging other people’s posts is very useful and necessary, but you are really only being a content curator. (Thanks to Michael Steltzner from Social Media Examiner for bringing this term to my attention.)
Content creation is where you can really set yourself apart and establish yourself as an authority in your field.
Nothing wrong with being inspired by other people’s posts and new events (like changes on Facebook for example), but original thoughts is what will keep people coming to you and staying with you.
No need to think out of the box … there is no box.
Apple has launched their new social media for music product called “Ping“.
Here is my brief take on it so far … firstly it is a social network that requires software (iTunes 10) to be downloaded to your computer or iPod, or iPad, etc. Which I did immediately, of course.
Ping seems to be only accessible on iTunes by enabling the iTunes store.
Now I love iTunes; it has been my PC jukebox of choice for many years, and I spend hours every day browsing and listening to my music using it. I no longer even play music through my hi-fi system, my PC is the exclusive source of music in my home.
However Apple does not allow South African credit card holders to buy from their store, so the store is not for me, which probably means that Ping won’t be either.
I am open to hear more thoughts and ideas on how Ping works, but right now it is not a place I will be spending time on or recommending to others.
Don’t think my opinion is going to affect Apple’s share price by very much, though.
(Oh, and Ping sounds very similar to Bing, doesn’t it? A not-very-subtle dig at Microsoft … and Ping.com is the website for the golf clubs, so lots of web traffic coming their way soon, I am sure.)
This is probably the question I get asked most from people who have put up websites and then sat back waiting for the world to find them.
“Why doesn’t my website show up in Google or other search engines?“
As much as we might like to think otherwise, the world is not looking for you specifically. If they were, they could just type your web address i.e. briancurrin.com directly into the address bar of their favourite browser and up would pop your website.
What people on the internet are looking for is solutions to their problems, and if your website offers the right solution, then it needs to appear on the first page of search results.
Search “online music marketing cape town” on Google and see the results.
And try searching for “marketing south african music on the web”
So who are you talking to about your online marketing?