If you have a big budget you can ignore Search Engine Optimization

Must be wonderful to have a big advertising budget like http://aquafestival.co.za then you don’t have to worry about being web standards compliant  (32 errors and 7 warnings) or any SEO (Search Engine Optimization), because people will find you any way.

Don’t get me wrong, I think the AquaFestival is a wonderful series of events, but for those of us on smaller budgets, SEO (Search Engine Optimization) and SMM (Social Media Marketing) can be very cost effective tools for getting our message out to the world.

Here is http://SEOworkers.com analysis of the AquaFestival website.

Title:

Error: The Title relevancy to page content is 0% which is terrible.

Description:

Error: This tag contains too many characters. This tag contains 461 characters. This is too many for what we would consider a ‘robot friendly’ web page. The maximum number of characters we recommend for this tag is 200. Please keep in mind that most search engines will display no more than the first 160 characters (including spaces) of this tag.

Error: The Description relevancy to page content is 6% which is terrible.

Keywords:

Warning: This tag contains too many keywords. This tag contains 25 keywords. This is too many for what we would consider a ‘robot friendly’ web page. The maximum number of keywords we recommend for this tag is 8.

Warning: The keywords tag contain stop words. The keyword(s) ‘a, of‘ are stop words and ignored by the most search engines.

Error: The keywords relevancy to page content is 4%, which is terrible.

Introducing the Badilisha! Poetry X-change

The Badilisha! Poetry X-change is a project that celebrates the word through the concept of ‘badilisha’, a Kiswahili expression denoting change, exchange and transformation.

Badilisha!
Badilisha!

The upcoming festival is a highlight on the Badilisha! Poetry X-Change Calendar and presents a feast of poetry from 22nd–25th May 2009.

Evening performances will take place on the 22nd and 23rd May at the Slave Church, 40 Long Street, and New Space Theatre 2, 44 Long Street. A lunch time event will take place at Guga S’thebe on the 23rd May and a celebration of Africa Day is on the 25th May at the E. Sacks Futeran Building, 16 Harrington St.

www.malika.co.za

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