The Rock & Roll Hall of Fame has revealed its 2021 Inductees, celebrating the most diverse list of Inductees in the history of the organization. To be eligible for induction into the Hall of Fame, an individual artist or band must have released its first commercial recording at least 25 years prior to the year of nomination. The induction ceremony will take place on October 30, 2021.
Those nominees are are:
Early Influence Award:
Musical Excellence Award:
LL Cool J
Ahmet Ertegun Award:
Clarence Avant Bio (taken from The Rock & Roll Hall of Fame Website):
Clarence Avant, the Godfather of Black Music, is cool, savvy, confident, and fearless – someone who makes the impossible possible. He’s served a variety of roles during his illustrious career, including manager, label owner, concert organizer, event producer, political fundraiser, and mentor. Avant is the quintessential impresario, with an uncanny ability to connect people, open doors, and provide opportunities to countless musicians, actors, and politicians. Bill Withers summed up his impact by declaring, “He puts people together.”
Avant’s career began in the 1950s when he served as the manager for Little Willie John and jazz organist Jimmy Smith. In late 1969, he launched Sussex Records, a label that soon achieved a Top Ten hit with Dennis Coffey’s “Scorpio.” The most notable artist on Sussex was Bill Withers, who released his first three records for the label, featuring the hits “Ain’t No Sunshine,” “Lean on Me,” and “Use Me.” In 1971, Avant launched Avant Garde Broadcasting, one of the first Black-owned radio stations in the country.
Always recognizing the power of music, Avant served as executive producer for the 1973 concert film Save the Children. This historic concert was filmed at Rev. Jesse Jackson’s PUSH (People United to Save Humanity) Black Expo and was notably one of the few festivals to feature artists from Motown, Stax, and Atlantic Records. Avant spent much of the 1970s serving as a consultant to major record labels, fighting for more equitable and lucrative deals for their roster of Black artists. Beginning in the 1980s, he became a mentor to the songwriting/production teams of Jimmy Jam and Terry Lewis and L.A. Reid and Babyface. He served in a key promotional role for Michael Jackson’s 1987 Bad world
tour and eventually became chairman of the board of Motown Records. In a business historically fraught with distrust, Avant has been trusted and respected by all. He has spent a lifetime helping artists understand – and earn – their true value. (Ends.)
It is interesting to note that this above bio of Clarence Avant makes no mention of, or reference to, one of his most famous artists, Sixto Rodriguez.
There is also a 2019 documentary on the life and work of Clarence Avant, called ‘The Black Godfather’, directed by his daughter Nicole Avant. In this article, below, on the film, there is also no reference to, or mention of, Sixto Rodriguez.
Sixto Rodriguez was signed as an artist by Clarence Avant to his label, Sussex Records, in 1970. After the move to Sussex, his professional name was changed to simply Rodriguez. Rodriguez recorded two albums with Sussex, ‘Cold Fact’ in 1970 and ‘Coming from Reality’ in 1971. But after both albums sold very few copies in the US, he was quickly dropped from the label.
However, Rodriguez and his two albums achieved cult status in South Africa and Australia, where those two albums sold thousands of copies in the following years. Clarence Avant is interviewed about his business relationship with Sixto Rodriguez in the film ‘Searching For Sugar Man’.
So, it is puzzling that no mention is made, in either of these articles, about Sixto Rodriguez who in the past decade has achieved belated worldwide success thanks to the 2012 Oscar-winning documentary on Rodriguez called ‘Searching For Sugar Man’.
Here are the Rock & Roll Hall of Fame links:
For more info on Clarence Avant, see here: