International cosmetics powerhouse, Almay, have used South African quintet, Fire Through The Window’s “Do Do Do” in their latest television campaign featuring spokesmodel and actress, Kate Hudson.
Fire Through The Window are no strangers to advertising. Their songs have been used before in local ads; twice by iPod, twice by Shox and once each by Mr Price & SL Magazine. The Almay campaign will last for a minimum of two years and will be aired on television screens internationally. The advert has already been spotted on screens in the USA, UK and South Africa.
“This is pretty much the biggest thing that’s ever happened to us”, says co-vocalist, Sinead Dennis. “We’ve had placements in local campaigns before, which has been awesome and extremely beneficial for us, but having an international ad placement is pretty crazy. It is so surreal and it feels good just to know that people over there might actually get to hear us.”