SA music conference returns with digital theme for 2010


Cape Town

3 February 2010: Music Exchange, South Africa’s first independent music conference returns for round two in March 2010. The conference which has made huge waves in the South African music industry will be held on March 22 and 23 at Crystal Towers Hotel & Spa in Cape Town. In line with the ever-changing landscape of the music industry globally, a strong digital theme will be an integral part of the keynote talks and panel discussions that are scheduled for this year’s event.

The highlight this year is the keynote address by Charles Goldstuck. The CEO of Touchtunes and former COO of Sony Music will be flying out from New York City for a day to share his knowledge of the evolving music arena from a global point of view. Other speakers and panellists include Jake Larson, the Head of Music for MEA for Nokia Music, Peter Lacey, Managing Director of Musketeer Records, Yoel Kennan founder of Keevision and South African music legend Sipho ‘Hotstix” Mabuse, who is on board as a partner in the Music Exchange entity.

“South Africa has some of the best talent in the world but we have to up our game with strong business acumen from everyone involved in putting a record out there,” said Martin Myers, founder of Music Exchange. “The aim of the conference is to empower people in the industry with the tools and knowledge to assist in making a success of their creative efforts and our long-term vision is to put South African music on the global map.”

Topics of discussion this year include an overview of the changing revenue landscape and a specific look at needle-time; the physical side of digital that will focus on all the different media available and how one should approach a web marketing strategy; and an intimate look at how some of South Africa’s most successful bands interact with their fan bases through traditional and digital methods.


There is an optional third day to the conference where delegates will be able to attend half-day workshops. These will cover more in-depth topics on the contract by top industry lawyer Nick Matzuckis and the digital arena by digital marketing expert Brian Currin.

Demos encouraged

This year delegates are encouraged to bring demo copies of their work to hand out to the bouquet of industry movers and shakers who will make themselves available to offer strategic insights and advice. There will be a showcase evening on the second night and delegates are requested to submit their demos for consideration and 5 performing artists will be given the opportunity to perform in front of some of the biggest names in the music industry in South Africa.

Music Exchange is the brainchild of Martin Myers, a long standing music industry publicist and Peter Lacey, the Managing Director of Musketeer Records. The inaugural conference was held in March 2009 and was sold out within days of it being announced.

Peter Lacey, Musketeer Records and Martin Myers, founder of Music Exchange.
For more information contact Martin Myers

Founder, Music Exchange 083 448 4475

About Music Exchange

Music Exchange is South Africa’s first independent music conference and is the brainchild of industry professionals Martin Myers, a long standing industry publicist, and Peter Lacey, MD of Musketeer Records with the creative input of communications specialists Total Media, the innovators behind successful sister conference Fashion Exchange +27. The 2 day conference is jam-packed with keynote talks and panel discussions and delegates will have access to over 20 big shots in the South African and international music arena. From contract discussions to the age of digital delivery and beyond, the conference aims to give budding musicians, singers, songwriters, promoters etc. an insight into the workings of the business as well as the opportunity to ask hard hitting questions of those professionals who “know it all”! For more information click to


Tickets are available through for R1,250 for two days and R750 for the optional third day of workshops. Delegates who attended Music Exchange 2009 will be given a special price of R1,000 for the two days.

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