@MIDEM: South Africa Eyes World Cup Opportunities

The South African delegation at MIDEM in Cannes has been discussing its plans to promote music at the 2010 FIFA World Cup.

South Africa is the country of honor at the MIDEM 2010 trade fair and conference, which will be marked at the opening night party (Jan. 24) at the Martinez, with acts including Lira, Tidal Waves and ZuluBoy. It will be followed on Monday (Jan. 25) with a tribute to the late Miriam Makeba.

Lulu Xingwana, minister of arts and culture, told a press conference audience that South Africa was “indeed humbled to be the country of honor” and had a “deep sense of pride.”

via @MIDEM: South Africa Eyes World Cup Opportunities.

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