‘Searching For Sugar Man’ garnered two awards, The ‘World Cinema Audience Award: Documentary’ and ‘World Cinema Documentary Special Jury Prize for its Celebration of the Artistic Spirit’. To receive both an audience award and a critics award is a very rare occurrence indeed and had only happened once before since Sundance was founded in 1981 by Robert Redford. It was also one the first films sold at the Festival, being snapped up by Sony Pictures Classics.